BUILDING AN ALL-NEW BRAND
The first time we met this client it was love at first sight in the business sense. We knew from the get-go that this project was going to be a great, exciting challenge and we were eager to tackle it.
BUILDING AN ALL-NEW BRAND
The first time we met this client it was love at first sight in the business sense. We knew from the get-go that this project was going to be a great, exciting challenge and we were eager to tackle it.
Looking for a bold visual statement that would convey their position as a new restaurant offering innovative food and exceptional customer service in the molecular gastronomy category, Crave was the ideal client for us to try a range of innovative, effective strategies for building a brand.
Being a young, open-minded chef, the owner of Crave was more than willing to try bold new things to get his brand out there.
After our first consultation where we developed a thorough understanding of brand goals, client expectations, who the competition was, and what the overall mood of the brand should be, we set out to design a campaign that encapsulated these details.
After our first consultation where we developed a thorough understanding of brand goals, client expectations, who the competition was, and what the overall mood of the brand should be, we set out to design a campaign that encapsulated these details.
We sketched out a few design ideas for the logo and, after that, proceeded to build out a complete branding system.
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