A 360 Digital Strategy
Healthcare is one of the must particular industries, marketing strategies requires a different mindset knowing that audiences are more informed, rigorous and selective in their digital behaviors.
A 360 Digital Strategy
Healthcare is one of the must particular industries, marketing strategies requires a different mindset knowing that audiences are more informed, rigorous and selective in their digital behaviors.
Been part of this project was an enourmous experience and the process through establishing a digital platform strategy included some of this actions:
Been part of this project was an enourmous experience and the process through establishing a digital platform strategy included some of this actions:
Benefits & Risk Analysis of Digital presence for healthcare institutions
Research (Regional and International Strategies)
Benchmark
Digital Strategy Guidelines
Monitoring Digital Strategy Performance
Social Media Guidelines and Polices
Spokesmen Board
Benefits & Risk Analysis of Digital presence for healthcare institutions
Research (Regional and International Strategies)
Benchmark
Digital Strategy Guidelines
Monitoring Digital Strategy Performance
Social Media Guidelines and Polices
Spokesmen Board
We began by building the guidelines of the digital platform, having as a principal channel a complete and modern website
To strengthen and reinforce the brand
relevance and create a community
interaction around healthcare contents
of the hospital we stablish the social media
mix
We developed branding key messages, optimized each digital channel, created specific content social-media campaings and digital management guidelines.
To strengthen and reinforce the brand
relevance and create a community
interaction around healthcare contents
of the hospital we stablish the social media
mix
We developed branding key messages, optimized each digital channel, created specific content social-media campaings and digital management guidelines.
We helped in the strategy execution, during the first period of the digital platform launch
Brand Monitoring Social Media Statistics Analysis Local Digital Benchmark
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